If you've ever wondered why your vacation pictures don't look as good as those magnificent landscapes and flattering portraits seen in countless glossy magazines, chances are you just haven't found the right camera.

Nikon introduces the new D40 digital SLR camera that's designed to offer you the ability to get higher quality, impressive looking pictures with the press of a button. In a world where digital SLR cameras have become extremely popular among professional photographers, have you have shied away in favor of a compact digital camera? For you, Nikon's D40 is an ultra-compact, lightweight, 6.1-effective megapixel digital SLR camera with simplified new features, exceptional handling speed, and a redesigned, visually-intuitive menu system that brings digital SLR cameras to a whole new level of simplicity.

Less Complication, More Celebration
Isn't it time you switched from simple snapshots to great pictures? If so, then get to know the fun, easy-to-use Nikon D40. Now you can capture spectacular pictures using the type of digital and optical technologies that professionals use, but without the complications and calculations that SLR photography once required. Let Nikon's cutting-edge technology do all the work for you. Just look through the viewfinder and press a button for wonderful pictures you'll be proud of. It's never been easier to capture the moments of your life so beautifully, and that is certainly worth celebrating.

Less Science Fiction, More Magic
It's never been easier to take amazing pictures. Great pictures have never been easier Great pictures used to require complicated and cumbersome equipment along with years of experience. Not any more. The D40 is compact, lightweight and designed specifically for ease of use, yet contains all the top quality, high-performance technologies that you expect from a Nikon digital SLR. And with world-famous Nikkor lenses, you know you have the sharpest and most reliable optical perfor